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Offering an online-only retail business

With the ever-increasing cost of commercial real estate, many retail business owners are turning to ecommerce as a way to increase their business profits. Running an 'online-only' retail operation can be just as, if not more successful than running a physical store, but special attention needs to be paid to the ecommerce solution that you choose because you are putting all your eggs in one basket (so to speak).

Traditional style businesses can leverage existing foot traffic to grow their online presence, but this option isn't available when you don't have a physical presence. The best way to succeed when running an online-only ecommerce store is by creating an ecommerce content management strategy.

An ecommerce content strategy gives your business direction when selling products online so that you can help customers move through your sales funnel and onto purchasing products from you.

How we can help you to create an ecommerce content management strategy

In addition to the ecommerce solution that we will build you, we can help you to work out how to drive traffic to your website so that you can make sales. Depending on what makes the most sense for your business we can provide advice or help you with:

  • running a blog including advice on article topics and posting timeframes
  • writing Google friendly content including product descriptions
  • running Google adword campaigns to increase your traffic
  • which social media platforms suit the sort of business you are running and strategies for posting on them
  • running advertisements on social media / using retargeting advertising to attract 'window shoppers'
  • email marketing to a new or current mailing list
  • creating interesting content such as infographics / videos

Creating an ecommerce content strategy helps you to focus your online activities so that you get the most out of your new ecommerce website. It can also tie related activities such as writing a blog article and then pushing it out to relevant social media platforms and email newsletters together so that your time is spent in the most cost-effective manner.