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Extend your traditional 'bricks and mortar' store

When you run a traditional 'bricks and mortar' business you may find that many people talk about online shopping and in-store shopping as if they are two separate distinct activities which should be conducted separately. This thought pattern can unfortunately set a retail business owner up for failure when they venture into the world of ecommerce as they simply tack an online shop onto their business and find that it doesn't generate the sales they thought it might.

The best way to think of retail ecommerce is as an extension of your physical store - the two of them need to work in harmony together in order to grow your profit. And the best way to do this is to identify how you can leverage opportunities to drive online customers into your physical shop and vice versa.


Leveraged ecommerce is where you promote your online store to your in-store customers and vice versa. It can be a great way to tap into additional customer groups, for instance an in-store visitor who would like to send some of your products to a family member in another city.

How we can help you to provide leveraged ecommerce

We will work with you to help you identify the pros and cons that your business has in the physical and online space and create a solution which 'plugs the gaps'.

For instance many retailers provide ecommerce believing that their customers wish to carry out the entire transaction online, but in many instances that isn't the case - a customer may be interested in ordering and paying for a product online at a time which is convenient for them, but they prefer to physically go in to a store to pick that product up - if for instance delivery to their home or work address is problematic.

Likewise a customer may visit you in-store to see how an item looks or feels, but may need further time to make their decision or may wish to order the product online to take advantage of easy delivery options. Or perhaps a customer visits your store, purchases and likes your product and wishes to order more once they have returned home.

Because our ecommerce solutions are tailored to your retail business there is no end to what we can customise for your business to ensure that you are providing your customers what they need in order to spend their money with you.