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Viewing articles tagged 'increasing online sales'

Card Declined? How To Get That Ecommerce Sale Back

21 Jul 2016

According to PayPal it's not unusual for between 5-10% of ecommerce store payments to be declined. This can happen for more reasons than just because a customer doesn't have enough funds on their card - for instance the customer may have tripped a bank's fraud warning for making more purchases than normal or for an unusual overseas transaction, or there could be a temporary issue with the payment gateway which is preventing them from successfully charging the card.

The good news is most customers assume that the fault initially lies with the details that they've entered, so they'll often try again a second or third time and these attempts will normally be successful. But any unsuccessful attempts after that are quickly written off as an ecommerce store fault and the customer will subsequently abandon their cart.

Typically 2-5% of all your ecommerce store sales are being completely abandoned because a customer declined and they thought it was your site's fault.

What can you do to get these sales back on track?

The good news is there's a very simple fix that you can put in place which can help get some of these sales back on track. For any transaction that fails due to a 'declined' message simply prompt the customer to use a different credit card or payment gateway on their second attempt.

For instance your main checkout collects credit card payments via DPS, get your account extended so that you can also provide Account2Account (a secure bank to bank transfer system similar to POLI) and if a credit card declines, direct your customers to using A2A instead - this is a great way to overcome any blocks due to too many online purchases, but doesn't solve the issue if the card is being declined due to a payment gateway experiencing issues.

To resolve this, you could create an account with an alternative payment gateway (like PayPal) and show this as an alternative payment option should the card be declined. The downside is that you are paying higher transaction fees compared to DPS, but you're also getting a sale that might have otherwise been abandoned back on track.

If you have any questions regarding reducing cart abandonment, feel free to contact us directly or have a read of our earlier blog articles that address this topic directly.


3 'Must-Know' Tips Before You Offer Live Chat

07 Jul 2016

Having a live chat option on your ecommerce store can be a great easy way for customers to get in touch, but there's a few things you need to be aware of first....

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Think Carefully Before You Promote That Ecommerce Discount

30 Jun 2016

Ecommerce store discounts can leave your customers with the wrong impression. Read on to make sure that you're not sacrificing too much profit!...

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How To Use Ecommerce Upselling To Increase Your Profit

09 Jun 2016

Ecommerce upselling techniques can be 20 times more likely to make you profit compared to cross-selling techniques. Find out how to upsell on your ecommerce store....

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How To Make More Profit With Leveraged Ecommerce

19 May 2016

Leveraged ecommerce helps you to connect the opportunities which exist between your physical store and your ecommerce store. Doing this helps to boost your profit....

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3 Simple Reasons Your Checkout Needs Address Verification

14 Apr 2016

Ecommerce stores need to take advantage of every trick to lower their cart abandonment rates. See how an address verification system can be used to your advantage....

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3 sure-fire ways to find your next blog topic

15 Feb 2016

Late last year we answered the question ' do you need a blog for your ecommerce store ' so it won't come as a surprise to you to know that the answer is yes. A blog allows you to provide additional value to your customers by providing them with additional information about the products you sell (for instance if you sell party supplies, your blog could be used to show how to create specific themes using the products that you sell), you can use blog articles when you send out to your email mark......

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Why shopping on a mobile sucks

09 Feb 2016

The speed at which mobile devices have taken over has caught many retail businesses by surprise. Business owners tend to be genuinely surprised to learn that mobile devices count on average for 30-50% of all traffic to their online store....

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How free shipping can increase your online sales

01 Dec 2015

The cost of shipping plays a big part in how desirable your online store is to your customers - especially now that Christmas is looming. Is free shipping actually free? In most instances no. Businesses typically recover the cost of free shipping by building the cost into their prices and even though most customers on some level understand this is the case, the good news is that most don't negatively link 'free shipping' with higher product prices....

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The pain of the $ sign; what restaurant menus can teach ecommerce stores

23 Nov 2015

Have you ever sat down at a table in a posh restaurant for a nice quiet dinner and studied the menu? If so, you've probably been so preoccupied by what to order that you haven't noticed what's missing....

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